Case Study
Case Study
How MH1 Became a £250K Men's Health Brand in 12 Months From Scratch
Company
MH1
Company
MH1
Company
MH1
Services
Brand Development • E-commerce Setup • Digital Marketing • Automation Systems • Growth Strategy
Services
Brand Development • E-commerce Setup • Digital Marketing • Automation Systems • Growth Strategy
Services
Brand Development • E-commerce Setup • Digital Marketing • Automation Systems • Growth Strategy
Industry
Health & Wellness
Industry
Health & Wellness
Industry
Health & Wellness
Year
2025
Year
2025
Year
2025
MH1 started as an idea in a notebook - create a premium men's health supplement brand that actually worked, without the dubious marketing tactics common in the industry. With no existing brand, no customers, and no online presence, they came to us with one question: "How do we build a credible supplement brand in a competitive market?"
MH1
Premiums Mens Health Supplement Brand
"We didn't just get an awesome website - they built us a business. From brand strategy to automation systems, they handled everything. We went from idea to £10K monthly revenue in less than a year. The systems they built mean I can run the entire operation in 10 hours a week."
The challenges
Launching a supplement brand from scratch isn't for the faint-hearted. The challenges MH1 faced included:
Zero brand recognition: Starting with literally nothing - no customers, no reputation, no social proof
Saturated market: Competing against established brands with massive advertising budgets
Trust deficit: Operating in an industry plagued by false claims and questionable products
Regulatory complexity: Navigating UK supplement regulations, HFMA compliance, and advertising standards
Limited budget: Needing to compete with brands spending millions on marketing
The founder had expertise in business but no experience in e-commerce or digital marketing.
Our approach
We structured the MH1 launch into four strategic phases:
Phase 1: Brand Foundation & Research
We spent six weeks researching the men's health market, analysing competitor positioning, and identifying gaps. We discovered that men aged 30-45 wanted supplements backed by science, not bodybuilder imagery or unrealistic promises. This insight shaped everything that followed.
Phase 2: Premium Brand Development
We created a sophisticated brand identity that looked more like a luxury skincare line than typical supplements. Clean typography, medical-grade packaging mockups, and content that educated rather than sold. The goal: look like the brand doctors would recommend.
Phase 3: E-commerce & Automation Platform
We built a conversion-optimised Shopify store with automated fulfilment, subscription management, and email nurture sequences. Every touchpoint was designed to build trust - from ingredient transparency to third-party lab results displayed prominently.
Phase 4: Organic Growth Strategy
Instead of paid ads, we focused on organic content. Educational posts about testosterone, stress, and men's health. Partnerships with micro-influencers who were actual customers. User-generated content from real transformations. The strategy: build community, not just customers.
The challenges
Launching a supplement brand from scratch isn't for the faint-hearted. The challenges MH1 faced included:
Zero brand recognition: Starting with literally nothing - no customers, no reputation, no social proof
Saturated market: Competing against established brands with massive advertising budgets
Trust deficit: Operating in an industry plagued by false claims and questionable products
Regulatory complexity: Navigating UK supplement regulations, HFMA compliance, and advertising standards
Limited budget: Needing to compete with brands spending millions on marketing
The founder had expertise in business but no experience in e-commerce or digital marketing.
Our approach
We structured the MH1 launch into four strategic phases:
Phase 1: Brand Foundation & Research
We spent six weeks researching the men's health market, analysing competitor positioning, and identifying gaps. We discovered that men aged 30-45 wanted supplements backed by science, not bodybuilder imagery or unrealistic promises. This insight shaped everything that followed.
Phase 2: Premium Brand Development
We created a sophisticated brand identity that looked more like a luxury skincare line than typical supplements. Clean typography, medical-grade packaging mockups, and content that educated rather than sold. The goal: look like the brand doctors would recommend.
Phase 3: E-commerce & Automation Platform
We built a conversion-optimised Shopify store with automated fulfilment, subscription management, and email nurture sequences. Every touchpoint was designed to build trust - from ingredient transparency to third-party lab results displayed prominently.
Phase 4: Organic Growth Strategy
Instead of paid ads, we focused on organic content. Educational posts about testosterone, stress, and men's health. Partnerships with micro-influencers who were actual customers. User-generated content from real transformations. The strategy: build community, not just customers.
The challenges
Launching a supplement brand from scratch isn't for the faint-hearted. The challenges MH1 faced included:
Zero brand recognition: Starting with literally nothing - no customers, no reputation, no social proof
Saturated market: Competing against established brands with massive advertising budgets
Trust deficit: Operating in an industry plagued by false claims and questionable products
Regulatory complexity: Navigating UK supplement regulations, HFMA compliance, and advertising standards
Limited budget: Needing to compete with brands spending millions on marketing
The founder had expertise in business but no experience in e-commerce or digital marketing.
Our approach
We structured the MH1 launch into four strategic phases:
Phase 1: Brand Foundation & Research
We spent six weeks researching the men's health market, analysing competitor positioning, and identifying gaps. We discovered that men aged 30-45 wanted supplements backed by science, not bodybuilder imagery or unrealistic promises. This insight shaped everything that followed.
Phase 2: Premium Brand Development
We created a sophisticated brand identity that looked more like a luxury skincare line than typical supplements. Clean typography, medical-grade packaging mockups, and content that educated rather than sold. The goal: look like the brand doctors would recommend.
Phase 3: E-commerce & Automation Platform
We built a conversion-optimised Shopify store with automated fulfilment, subscription management, and email nurture sequences. Every touchpoint was designed to build trust - from ingredient transparency to third-party lab results displayed prominently.
Phase 4: Organic Growth Strategy
Instead of paid ads, we focused on organic content. Educational posts about testosterone, stress, and men's health. Partnerships with micro-influencers who were actual customers. User-generated content from real transformations. The strategy: build community, not just customers.
The results
The transformation exceeded all expectations:
Set for £250K revenue in year one (from absolute zero)
68% customer retention rate through subscription model
4.8-star average review from 100+ customers
Exploring partnership with 3 UK gyms as exclusive supplement provider
MH1 went from concept to credible brand faster than anyone expected, all through organic growth and strategic positioning.
Lessons learned
Quality sells itself: When you have genuinely good products, customers become your marketing team
Education beats promotion: Content that helps people make informed decisions builds more trust than any ad
Systems enable scale: Automation allowed a solo founder to manage everything from orders to customer service
Premium positioning works: Higher prices actually increased credibility in the supplement market
Community drives retention: Customers stayed for the brand community, not just the products
Key takeaways
MH1 proves you don't need millions to launch a successful e-commerce brand. With strategic positioning, authentic marketing, and systematic execution, even saturated markets have room for quality newcomers. The key is finding your unique angle and executing it consistently across every touchpoint.
The results
The transformation exceeded all expectations:
Set for £250K revenue in year one (from absolute zero)
68% customer retention rate through subscription model
4.8-star average review from 100+ customers
Exploring partnership with 3 UK gyms as exclusive supplement provider
MH1 went from concept to credible brand faster than anyone expected, all through organic growth and strategic positioning.
Lessons learned
Quality sells itself: When you have genuinely good products, customers become your marketing team
Education beats promotion: Content that helps people make informed decisions builds more trust than any ad
Systems enable scale: Automation allowed a solo founder to manage everything from orders to customer service
Premium positioning works: Higher prices actually increased credibility in the supplement market
Community drives retention: Customers stayed for the brand community, not just the products
Key takeaways
MH1 proves you don't need millions to launch a successful e-commerce brand. With strategic positioning, authentic marketing, and systematic execution, even saturated markets have room for quality newcomers. The key is finding your unique angle and executing it consistently across every touchpoint.
The results
The transformation exceeded all expectations:
Set for £250K revenue in year one (from absolute zero)
68% customer retention rate through subscription model
4.8-star average review from 100+ customers
Exploring partnership with 3 UK gyms as exclusive supplement provider
MH1 went from concept to credible brand faster than anyone expected, all through organic growth and strategic positioning.
Lessons learned
Quality sells itself: When you have genuinely good products, customers become your marketing team
Education beats promotion: Content that helps people make informed decisions builds more trust than any ad
Systems enable scale: Automation allowed a solo founder to manage everything from orders to customer service
Premium positioning works: Higher prices actually increased credibility in the supplement market
Community drives retention: Customers stayed for the brand community, not just the products
Key takeaways
MH1 proves you don't need millions to launch a successful e-commerce brand. With strategic positioning, authentic marketing, and systematic execution, even saturated markets have room for quality newcomers. The key is finding your unique angle and executing it consistently across every touchpoint.
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Sometimes the hardest part is reaching out — but once you do, we’ll make the rest easy.
Phone
Opening Hours
Mon to Fri: 9.00am - 5.30pm
Sat Sun: Closed
Sometimes the hardest part is reaching out — but once you do, we’ll make the rest easy.
Phone
Opening Hours
Mon to Fri: 9.00am - 5.30pm
Sat Sun: Closed